Wednesday, June 29, 2011

Top Benefits of Marketing Analytics

Customer Analytics is a buzz word now,but how can it help  companies to market more effectively. In today's world tech savvy customers use spam filters to avoid marketing emails  they don't  want.

therefore in this new environment, marketing  process should be based on analytical  framework to do a target marketing instead mass marketing. it really makes difference !!!!

Here are some important component of that framework..........................

Analytically driven Customer Segmentation 

This process involves dividing the

Predictive Modeling

Marketing Optimization

1 comment:

  1. Thank you so much for sharing this excellent information! Looking forward to reading more! Promote - Advertising Agency