Top Benefits of Marketing Analytics

Customer Analytics is a buzz word now,but how can it help  companies to market more effectively. In today's world tech savvy customers use spam filters to avoid marketing emails  they don't  want.

therefore in this new environment, marketing  process should be based on analytical  framework to do a target marketing instead mass marketing. it really makes difference !!!!

Here are some important component of that framework..........................


Analytically driven Customer Segmentation 


This process involves dividing the




Predictive Modeling




Marketing Optimization